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Market research for inclusive insurance: How to translate consumer insights into improved results

Duration: 4 days* (3 days classroom, 1 day field)


To improve their institution’s value proposition and outreach, inclusive insurance practitioners should understand and use market research effectively. This training is designed to increase a practitioner’s ability to gather consumer insights that can be translated into a product offering suitable to their target audience, thereby increasing the probability of a profitable and sustainable inclusive insurance business model. 

Training Objectives:

By the end of this course, participants will be able to:

  • Analyse the risk management needs and coping strategies of emerging consumers.
  • Identify key determinants of emerging consumers’ demand for insurance.
  • Determine how market research can improve an institution’s client value proposition and bottom line.
  • Practice using a client value assessment tool called PACE to define research questions and translate results into practice.
  • Select appropriate methods for specific research objectives.
  • Test data collection and analysis techniques to identify success factors and pitfalls.

Who could benefit from the training:

  • Inclusive insurance practitioners involved in product design and/or marketing
  • Senior executives interested in making their institution more client-focused
  • Staff involved in research and development, sales, customer care and marketing


This training uses the experiential learning approach via field work exercises. Other interactions include large group discussions, small group activities such as puzzle solving, case study analysis and role plays.

*A blended version of this course comprising of 11 online lessons and a one-day face to face session is also available.