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Promoting microinsurance products: A 10-step planning model

Promoting microinsurance products: A 10-step planning model

November 6, 2017
ILO Regional Office for Latin America and the Caribbean, Calle Las Flores 275, San Isidro
Lima, Peru
 

A study done by the Facility found that microinsurers continue to struggle to stimulate and sustain demand for their products partly because of long held and significant audience barriers to purchase. This training will enable practitioners to design more successful promotion campaigns for microinsurance products using a 10-step Promotion Planning Model that can help overcome these obstacles and stimulate demand for their offerings.

Click here to learn more about this training.

With support from:

This training forms part of the 13th International Microinsurance Conference

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Bi-Weekly Emerging Insights on innovations and practice-based lessons in microinsurance across the world
 Monthly newsletters highlighting the latest updates and lessons in microinsurance
 Publications featuring microinsurance themes or microinsurance projects
 Information on upcoming trainings addressing pressing questions in microinsurance with real-life expertise
 None
 Only emails in my specified themes of interest
 
 
 Broader financial inclusion issues
 Capacity building and tools
 Client value and social impact
 Demand and marketing
 Financial education and consumer protection
 Microfinance institutions
 None
 Operations | Distribution | Business models
 Product design
 Technology
 
 
 Accident and disability
 Agriculture and livestock
 Composite
 Health
 Life | Endowment | Funeral | Credit
 None
 Property