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Promoting microinsurance products: A 10-step planning model

Promoting microinsurance products: A 10-step planning model

November 6, 2017
ILO Regional Office for Latin America and the Caribbean, Calle Las Flores 275, San Isidro
Lima, Peru

A study done by the Facility found that microinsurers continue to struggle to stimulate and sustain demand for their products partly because of long held and significant audience barriers to purchase. This training will enable practitioners to design more successful promotion campaigns for microinsurance products using a 10-step Promotion Planning Model that can help overcome these obstacles and stimulate demand for their offerings.

This training is a one-day version of the training on "Promoting microinsurance products: A 10-step planning model". Click here to learn more.

With support from:

This training forms part of the 13th International Microinsurance Conference

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