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Breaking the ICE in Latin America: The role of insurance associations in insurance consumer education

Microinsurance Paper #:

  34
 

Title:

  Breaking the ICE in Latin America: The role of insurance associations in insurance consumer education
 

Author(s):


Miguel Solana, ILO's Microinsurance Innovation Facility
Shoshana Grossman-Crist, IADB Multilateral Investment Fund
Camyla Fonseca, ILO's Microinsurance Innovation Facility
 

Date of Publication:

  July 2014
 

Summary:


In the past decade, some insurance associations have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes. While the motivations for doing so are diverse, ICE programs ultimately aim to improve the perception, and spread the culture, of insurance.

Microinsurance Paper #34 discusses the different approaches available to insurance associations in Latin America to effectively deliver ICE. Emphasis is placed on a business model for associations, while providing key general lessons and links to useful reference material. The discussion is based on a review of the experiences of insurance associations in Brazil, Colombia, and Mexico. 

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