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Client insights

Case Brief #:



  Client insights


Alice Merry,

Date of Publication:

  September 2019


When serving new market segments, many insurers are comfortable carrying out customer research. Where insurers often get stuck is putting those insights into practice. Organizations can shift their approaches and internal setups to make it easier to regularly act on client insights. This brief provides a range of strategies that can be used to do so – springboards towards a culture, structure and operations that are capable of responding to client needs.

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