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Impact Insurance through Change Management

To enhance the impact of the insurance industry, and successfully meet the risk management needs of low-income households and SMEs, insurers need to innovate and develop client-centric products and processes that are cost-effective and viable in the long-term. This is rarely possible without substantial changes to business models, operating procedures or internal structures. Having supported innovations at over sixty organizations, we have seen that organizations often need to go through a systematic change management process to get ready to effectively serve the low-income market.

Objectives

The ILO’s Impact Insurance Facility and Financial Sector Deepening Africa (FSDA) are launching a new partnership to support insurers to provide valuable and scalable insurance solutions to low-income households and SMEs in Sub-Saharan Africa.

Through this partnership, the ILO’s Impact Insurance Facility will work with five insurers and distributors to implement organisational change management and product innovation.

Activities

A preliminary list of interventions includes:

  • Spur innovation, build capacity and identify and implement the necessary organizational changes
  • Work with providers to scale the innovations quickly to achieve sustainability, while gradually improving customer and shareholder value.
  • Develop change management tools and demonstration cases that can be shared with the broader industry to facilitate the generation of innovative insurance solutions for the low-income market.

Innovation partners

As part of the partnership with Financial Sector Deepening Africa (FSDA), we  have launched four new innovation and change management projects with the following organizations: Britam (Kenya), Nyala Insurance Company (Ethiopia), AXA Mansard (Nigeria) and  SUNU Assurances Vie (Côte d’Ivoire). In addition, Kifiya and Equity Insurance Agency, our exisitng innovation partners will receive support on implementing a systematic change management process to more effectively provide insurance to the low-income market. 

Partner - Country/Region

Project details

Britam

Kenya

Digital ; Bundling

i-Buka

Britam wants to leverage existing strengths and refocus their microinsurance business to be more client-centric, have lower administrative cost and risk, be simple-to-administer and focus on working with strategically aligned aggregators. 

Nyala

Ethiopia

Bundling ; Agriculture

Change management to innovate and scale microinsurance

Nyala recently established a microinsurance department within the company. The Facility will provide support for this new department to strengthen its strategy, business case, partnership management and understanding the low-income market. In particular, the project will support Nyala to broaden its microinsurance strategy beyond agriculture, and to work with a range of aggregators in Ethiopia.

AXA Mansard

Nigeria

Health; Bundling 

New products and channels

The project will support the setup up a new unit that will operate fully independent from the rest of the business. New capacities are needed to build a team that would work in different elements of the value chain, from research and product design, to operations and marketing. The project will support AXA to develop a broad product portfolio and distribution strategy.

SUNU Assurances Vie

Côte d'Ivoire

Bundling ; Digital

Life insurance at small prices for everyone

SUNU plans to refine its new strategy on alternative distribution. A new unit will be set up to be in charge of handling alternative distribution enabling the SUNU to take up activities that have traditionally been performed by intermediaries. The project will support SUNU to provide life insurance to the low-income segment beyond mobile customers. The project will support the creation of an IT SUNU that is independent from the existing mobile-network operator’s platform.

Kifiya

Ethiopia

Agriculture ; Bundling ; Digital

Using a technology platform and public-private partnerships to offer insurance at scale

The project will support Kifiya’s current agricultural insurance offering as well as its strategy to broaden its insurance offering into other product types.

Equity Insurance Agency

Kenya

SME; Bundling

Insurance for MSMEs

Equity Bank and Equity Insurance Agency plan to expand their insurance portfolio in East and Central Africa. The project aims to provide strong and inclusive Equity Insurance Agency products and services that boosts the productivity of Micro, Small, and Medium Enterprises- MSMEs of all sizes by enabling East and Central Africa entrepreneurs to pursue higher risk opportunities.

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